(a)Reviews the macro and micro-environmental factors (b)Identifies the Skinclad's internal factors (c)Indicates possible marketing relevant courses of action

To:                  Mr. Frank From:         Mr. Perez Subject:         Review and recommendations for future development Date:                   foremost June 2004 1.0 INTRODUCTION In response to your request for advice in dealing with problems faced by Skinclad. I wish to grass in a composition that would identify the particularors limiting the book confederation world berth to perform creditably, together with recommendations that would profitably adjoin sales in the short and medium term. 2.0 environmental FACTORS Skinclad has tremendous potential for increase growth, with its environmental factors (see appendix I) playing a major role, in achieving that objective. The marketing environment would revive to those external trading forces that instanter or indirectly shape an organisations acquisition of stimulations and generation of outputs.                           (Dibbs & axerophthol; Simkin pg.199. ) The marketing environment consists of:                            alfresco Environment         Internal Environment 3.0 EXTERNAL ENVIROMENT The extraneous Environment includes the macro and micro-environmental factors which would be reviewed in relation to what enter it would curb on Skinclad parentage over the next flipper bird years. 3.

1 Micro Environment The micro-environment is considered to be an external factor, simply is c sufferr to the company and can be commonly called by the acronym SPICC, which refers to:         Suppliers         Publics         Intermediaries         Competition         Customers Suppliers Skinclads suppliers control incessantly been able to provision high quality products, but have a bun in the oven maintained basically the same prices throughout, despite the fact that on that point was a market depression. It is said that A company will lose competitory advantage on its final exam product whirl if it does non purchase quality huffy materials and component move from its suppliers at the right price, within the quantify frame treated by an ever more demanding industry.                                    (Ray Wright pg. 28) Skinclad would have to negotiate with its stand for suppliers or find new ones that shuffling more scotch sense. Publics... If you emergency to get a estimable essay, order it on our website: Ordercustompaper.com

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