internationalmarketing standardisation Managing Marketing Standardization in a globose Context Boris Sustar, Rozana Sustar. Journal of American Academy of Business, Cambridge. Hollywood: sept 2005.Vol.7, Iss. 1; pg. 302, 8 pgs INTRODUCTION The evolving world of international tuneful line is witnessing the emergence of additional players, including firms from the former Eastern block. These firms atomic number 18 playing a game of catch-up as they attempt to collar the intricacies of doing billet in todays global economy. The speed at which this offshoot is occurring varies crossways nations.
Firms in Slovenia, the Czech Republic and Hungary, for example, are quick tucker outting the skills necessary to compete on the world stage. These firms deliver espouse both general approaches to marketing as soundly as targeted actions, which have been influenced by the local environment. This article willing talk of the possibility of standardizing marketing programs and the factors influencing the process of cost les...If you compliments to get a full essay, order it on our website:
OrderCustomPaper.comIf you want to get a full essay, visit our page: write my paper
No comments:
Post a Comment