Eastman Kodak Resources

Eastman Kodak Resource and Capabilities Analysis Eastman Kodak has been capable to maintain ancestry in a tough market that has changed dramatically fast. Kodaks core combative advantage was redundant with the unused digital moves happening. The introduction of digital visualise has registern off beyond anyones belief. Eastman Kodak has acquiring other business in trying to gain a competitive advantage in markets they have never been in. Between 1985 and the earlier 1990s, Eastman Kodak acquired several companies hoping to drive their sales and pro accords.In order to moderate a competitive advantage in the market, Eastman Kodak leave behind have to do several key things. Eastman Kodaks brand see speaks for its self. It is one of the most recognizable brand names in the country. wont this to the advantage of the political party. In a market that has changed so quickly, a fraternity has to be able to come up with a strategic think in order to make sure they will continue as a profitable business. Hiring has been a key persuasiveness for Kodak. Being able to bring in executives with experience and expertise has helped Kodak maintain their advantage.The role of the company now is to utilize those executives to continue to grow Kodak as a business. somewhat of the crossroads that Kodak has introduced have their competitors wondering how they can get that same advantage. The 2003 introduction of the EasyShare television camera docks hit the market and Kodak gained immediate advantage. Due to it being the only product on the market at the time, Kodak found a product that no one else was producing creating scarcity. This R&038D investment had paid off. Being the trailblazer of raw products and services is important for Kodak to stay in business.With so legion(predicate) competitors out there, scarcity and differentiation is important. Kodaks was forced into a ever-changing market. Being almost a monopoly for years in the celluloid business, digit al imaging was a huge step that Kodak had to figure out. In the early 1970s, Kodak was facing challenges from the Japanese camera intentness and Polaroid pioneered instant photography. Kodak invested millions of dollars into R&038D. Kodak unavoidable to produce products that would separate them from their competitors. They will need to continue this but overly find a way to turn a profit from the modernistic changes.Technology and product development was a struggle for Kodak in the early 1980s. The digital industry was taking off and most of Kodaks plants still serviced movie production. Kodak invested heavily into changing plants and equipment. Kodak realized that they were now struggling to make products from an industry that the worlds technology was moving into. Inventing new technologies thru R&038D and creating a new wave of products is what will lead to the continued supremacy of Kodak. Being able to make the leap from the old Kodak to the new Kodak has emerged Kodak as a company with competitive advantage.Management has had to cut over 15,000 jobs since the introduction of the digital industry. Plants were being reevaluated and stores were closed. Management had to figure out the exact approach they were tone ending to take to become a leader again in the market. Adding new products was a step they took but most of those markets were already lead by companies that had secured their competitive advantage already. Trying to become a leader is those industries was trying with many failures. The most important role is to figure out what strength can be exploited to offset the failing issues.Due to heavily drop in the digital industry, Kodak has not seen a profit on those investments. Kodaks brand name and profits made from the silver halide roll film has been able to keep them going. Kodak will need to continue to work toward do those investments into profits. As long as they continue with the strategic plan at last they will see a profit from t heir efforts. Eastman Kodak realized that they had over panoptic themselves. Without having a commitment to those new ventures hurt the company.Eastman Kodak will need to take a hard look at the direction the company wants to go. change or merging some of the acquired business is the first step in making sure you are moving in a particular proposition direction and not just acquiring companies that do not fit into the plan. Eastman Kodak has found success is a challenging market. I do see continuing with their strategic plan of out with the old Kodak and in with the new Kodak is important. Making it easy for consumers to use the products and affordable will also keep Kodak on the path of striving competitive advantage.