Analysis of the Marketing Communications Campaign of your favourite Assignment

Analysis of the Marketing Communications Campaign of your favourite athletic shoe brand - Assignment Example Herein, the decision makers attempt to serve their customers in a way better than its competitors (Payne, p57). In these respect, communication is a vital factor. Communication plays a fundamental role in facilitating the entire marketing plan. Therefore, an organisation must develop ‘two way communications’ with its employees and customers. Proper communication channel helps a company to spread awareness regarding its product among the customers. ‘Integrated Marketing Communication’ is the latest and the most effective way of developing proper planning marketing. This primary objective of this paper is to explain and analyse integrated marketing communication in the context of a shoe brand company. In this respect, it will attempt to deal with various aspects of integrated marketing communication (IMC) and its formulation. At first, a brief description about the concept of IMC will be discussed followed by its implementation process. In order to study the effects of implementing integrated marketing communication, an athlete shoe making company is chosen and is briefly introduced. It will be followed by a comprehensive analysis of Integrated Marketing Communication Model. Finally, the conclusion will present the important findings of this paper. Among the four Ps of marketing, ‘promotion’ is very necessary for spreading awareness and for convincing the customers about the product. The promotional activities deal with adverting, communication and public relation. The integrated marketing communication (IMC) is a concept that helps to formulate the entire promotional planning for a company. Specifically, it can be defined as the ‘marketing mix for communication’. Therefore, it is necessary to understand the role of communication in developing effective and efficient marketing strategies. Marketing communication is important to attract new consumers for new product categories. Consumers’ perception regarding