'Land Rover Essay\r'

'The automotive industry has been split days. Many auto companies are now veneer declining revenues and negative profits. Additionally, because of its primary dependence on products that pack petroleum, the auto industry has a big environmental black eye, especially companies that primarily make gas-guzzling trucks and SUVs.\r\nDuring the early(prenominal) few years, however, unload wanderer has experienced wicked growth in revenues and profits, It is currently selling to a greater extent vehicles than ever worldwide. How is this possible for a company that single sells SUVs? One of the biggest reasons is cut Rover’s strategical focus on social responsibility and environmentalism. Land Rover believes that it can meet consumer needs for extravagance all-terrain vehicles while at the same time providing a vehicle that is kinder to the environment. As a corporation, it is also operative feverishly to castrate its carbon emission, reduce waste, and reduce water consumpt ion and pollution. With actions like this, Land Rover is successfully repositioning its brand away from the standardised perceptions of SUVs as environmental enemies.\r\nAfter viewing the moving-picture show featuring Land Rover, answer the following question more or less the company’s efforts toward social responsibility:\r\n1. nark a list of social criticisms of the automotive industry. debate all of the ways that Land Rover is combating those criticisms.\r\n2. By the textbook’s definition, does Land Rover radiation diagram’ sustainable marketing?\r\n3. Do you believe that Land Rover is sincere in its efforts to be environmentally friendly? Is it even possible for a gravid SUV to be environmentally friendly? Present take hold for both sides of these arguments.\r\n'