Assignment International Business Management Essay

Instruction* Complete with your squad (ca. 3 students) the assignments and case. enrapture use the suffice form in doing so. * delight strive in your final version earlier the tutorial of 110 minutes (T3) by uploading it to the sh arpoint site of the course Marketing. * Dont for ascertain to learn a hardcopy version of your answer to kinsfolk and prepare as a group how you will be presenting your answers. * N.B. This is a police squad exercise. Every group segment is responsible for the work which is handed in at the deadline. Hence every group member may be asked by the instructor to clarify your teams answers. date & Case overview assigning 1(60 points 10 per question, 20 points for questions 1 and 2)1) shoot an industry IT and computersExamples of industries are transport, energy, IT and computers, super commercialises, publishers, garden centres, snuff it agencies, employment agencies, etc.1a) delight adduce for your industry of filling at to the sufferin gest degree 6 relevant ripenings in its macro- environs. (20 points)2) gratify select a party or trademark which operates in your industry of choice. The social club or leaf blade of choice mustiness have both(prenominal) consumer and business clients.2a) Please mention for your company or tick of choice at least 6 relevant developments in its micro-environment. (20 points)3) From this companys or crosss perspective, do the developments you identify in the macro- and micro-environment, have a autocratic or negative stupor for the situation company or brand?4) Draw an organisational chart of your company of choice. acknowledge all sister companies and SBUs (Strategic product line Units).Case hebdomad 1 Pegasus Airlines(40 points)Please read the case on rogue 36-37 and answer the following questions motion 1Give examples of the needs, wants and demands that Pegasus clients demonstrate, differentiating these 3 concepts. What are the implications of to distributively one for Pegasus practices? (10 points) nous 2 set forth in detail all the facets of Pegasus product. What is existence transfer in a Pegasus motion? (10 points) interrogative sentence 3 Which of the 5 marketing oversight concepts best applies to Pegasus? (5 points) Question 4 What tax does Pegasus create for its customers? (10 points) Question 5 Is Pegasus promising to hold out being successful in make customer relationships? Why or wherefore not? (5 points) Answer FormMarketing Week 1(Total points to be earned 100) Team .. clan IBM12 NamesJasper HenkenLam LeDanny DikkerAssignment 1(60 points 10 per question, 20 points for questions 1 and 2)1) Select an industry (20 points)-Industry IT and computers-1a) Please mention for your industry of choice at least 6 relevant developments in its macro-environment. 1a) Developments in the macro environment (3) + or restore 1 Techno analytic +2 Economic +3 Cultural +4 Political -5 Natural +6 Demographic +-Explanations-1. Theres plain been quite some innovations regarding the technology of computers, which as well as has a great impact on sales of computers and therefore is a dictatorial impact on the macro environment. -2. The parsimoniousness is more about communicating and running(a) together. Every company nowadays runs on computer software and relies on computers to care for the data. This obviously has a arbitrary beguile for IT. -3. Theres been developments cultural wise, slew are more connect to each separate by using a computer and therefore the cultural development has a positive influence on the macro environment -4. Governments are seek to spy on each other and their civilians by using IT technology. This basically scares extraneous from IT in general.-5.The industry nowadays minimises its solvent to the environment by limiting chemicals in its processes and minimising the electrical usage of their products and programmes. -6. Population is change magnitude and therefore the demand of computers will make up over time. -2) Please select a company or brand which operates in your industry of choice. The company or brand of choice must have both consumer and business clients. (20 points)- federation or brand Microsoft--2a) Please mention for your company of choice at least 6 relevant developments in its micro-environment. 2a) Developments in the micro environment (3) + or impact 1 The Company +2 Suppliers +3 Marketing intermediaries +4 Competitors -5 Publics +6 Customers +-Explanations-1. Microsoft is a larger-than-life company therefore it should be logical that Microsoft has his own marketing department etc. -2. Suppliers have a positive impact because they deliver the goods that Microsoft needs to produce their product. -3. Microsoft has a lot of good relationships with other firms which allows them to sink in their production and possibilities. -4. Apple, linux are risky competitors so Microsoft can struggle which representation it has a negative impact . -5. Microsoft is well-known rough the world, everyone that thinks about computers think about Microsoft. -6. Everyone uses a computer and since windows is one of the biggest in the market at the moment, Customers obviously have a positive impact. -----3) From this companys or brands perspective, do the developments you identified in the macro- and micro-environment have a positive or negative impact for the particular company or brand? (See tables abover for questions 1a and 2a for indicating positive (+) or negative (-) impact and/or type an explanation here)(2 x 5 = 10 points)------4) Draw an organisational chart of your company of choice. Include all sister companies and SBUs (Strategic Business Units).(10 points)-------------Case Week 1 Pegasus Airlines(40 points)Please read the case on page 36-37 and answer the following questions Question 1Give examples of the needs, wants and demands that Pegasus customers demonstrate, differentiating these 3 concepts. What are the implica tions of each for Pegasus practices? (10 points) -Needs Low prices-Wants If a delay of more than 3 hours occur, they get a full refund. -Demands Innovative polish in offers.--Question 2 Describe in detail all the facets of Pegasus product. What is being exchanged in a Pegasus transaction? (10 points) -On-time departure, Information support by electronic mail and SMS, Credit & Loyalty card, repay in case of a 3+ hour delay, Fly Caf, Opportunity to subscribe a seat, Discounts for early booking, Various destinations, customer service strategy lies regularly scheduled. --Question 3 Which of the 5 marketing focal point concepts best applies to Pegasus? (5 points) -The marketing concept.--Question 4 What value does Pegasus create for its customers? (10 points) -A trajectory experience with high quality and low cost.--Question 5 Is Pegasus likely to continue being successful in building customer relationships? Why or why not? (5 points)-Yes, if you deliver the customers needs and wants, theyll plunge you over competitors and youll be successful. --